Incremental revenues are captured by recreating your successful program while applying our international knowledge of:

• Regulations regarding copy and product
• Competition
• Appropriate lists to target
• Postal complexities in regards to direct mail and product delivery
• Other distribution challenges

The acquisition of incremental revenues from outside of your core market is aided by a number of key factors. These include:

• Consistently higher response rates as compared to your program’s current rate
• Less sensitivity to price – resulting in the ability to increase your fee by 20-30% (typically, far more than is necessary to cover increased distribution costs)
• Greater customer loyalty, resulting in higher retention rates and significant ancillary product purchases.
  

Perhaps with a mature product and increasing competition, you’ve saturated your current market(s) and are experiencing flat or declining revenues. Developing that next, new, hot product or service may not be the only the answer. Exploring new markets for your existing products may yield the same increased revenues, while allowing you to maximize your product development costs.

Also, when one geographical area takes a downturn, other areas don’t experience the same effect. Seasonality is different around the world, allowing you to stay in the mail year round. Plus, current events may not carry the same impact worldwide. A U.S. election won’t keep you out of the mail in Australia, even during the height of campaign season. Diversifying the geography of your customer base allows your business to avoid repercussions of certain environmental factors.

Brand expansion is likewise an influential factor for many companies. Taking your products and services international not only increases brand awareness of your services… far beyond their current reach, but it also ensures the dissemination of cutting-edge information or services that may not yet be available outside of your core market.