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Articles
Spying 101: How to Gain a Competitive Advantage By Stacy Berver | June 24, 2010 issue of SupplementMarketingToday.com Often when making the big decisions for your business, the first decision is the hardest one. Somehow after that first decision is made, the ones that follow tend to feel easier even if they’re not.
Joint Venture Deals: Grow Your Email List Quickly and Profitably By Grace Epperson | June 17, 2010 issue of SupplementMarketingToday.com In this issue of Marketing with the Masters, we’ll explore joint venture (JV) deals – a highly effective method for building your email list quickly (with just a handful of strong offers, you can add a substantial number of names) and profitably (there’s no marketing expense which means 100% profits)!
Always Remember Your Roots By Stacy Berver | June 9, 2010 issue of GZ News It’s a fiercely competitive environment for marketing consultants and although consultancy is only one of many services that DM360 offers, we’re taking to heart many of the lessons we learned in our years as employees of arguably one of the best direct marketers around, Agora Inc.
A Multibillion-Dollar Industry That Should Interest You By Stacy Berver | May 25, 2010 issue of Early To Rise To say that the nutritional supplement industry is huge is an understatement. Credible sources all over the Internet estimate that the size of the current industry is anywhere from $70 billion to $200 billion. What's clear is that it's an opportunity for savvy marketers to compete extremely profitably in a market where even a small piece of the action would be a big business.
Incentivizing Your Offer – Why Everyone Likes a Bonus By Stacy Berver | May 6, 2010 issue of Marketing With The Masters Special offers aren’t just necessary in direct marketing, they’re imperative. Consumers expect that you’ll give them something, they expect that that “something” to feel valuable, and they are prepared to shop around to be certain they’re getting the “best” deal. Your challenge isn’t just to find that special something that pushes your prospect into the purchase, but to package your offer in such a way that you stand out from the crowd.
How to Spend Your Direct Marketing Dollars Wisely By Stacy Berver | April 22, 2010 issue of Marketing With The Masters Direct marketing comes in many shapes and sizes. There’s online marketing through email joint ventures, pay-per-click advertising, search engine optimization and many more. There is direct TV (also known as infomercial marketing). Then there is direct mail. Every one of these channels has its pros and cons. Online marketing for example is often touted as the best place to begin for a new direct marketer, because it’s cost effective. But on the flip side, it’s not nearly as targeted.
Uncover the Power of Getting to Know Your Customers By Stacy Berver | April 19, 2010 issue of Natural Products INSIDER In the nutritional supplement industry; where competition is fierce, and the name of the game is increasing your profitability…getting to know your customers is no longer simply about providing the best service. It’s also about facilitating a relationship that leaves your customer satisfied and willing to spend more money on your products.
Don’t Forget about Good Old Fashioned Direct Mail By Stacy Berver | April 14, 2010 issue of Early To Rise Many companies choose to launch their direct-marketing programs online. It's relatively easily to strike joint venture deals with e-mail list owners to promote your products. But just because you started online doesn't mean you should forget traditional direct mail, especially after you've been in business for a while. Yes... it's more costly. But it's also more targeted, yielding better qualified and ultimately more profitable customers.
The Power of Collecting an Email Address By Stacy Berver | April 14, 2010 issue of Marketing With The Masters You might not believe me if I told you straight away how powerful an email address can be… so let me start at the beginning. My beginning, that is. For the first thirteen years of my career in direct marketing I worked in numerous marketing capacities for an international publisher. We sold a variety of products and services, with our primary focus being newsletters – all sales made through direct marketing. For the first seven years of my career we generated 99% of our revenues through direct mail. In 1999 that all changed… completely by accident.
Direct Pays Off Across Borders Chantal Todé interviews Stacy Berver | January 4, 2010 issue of DMNews Savvy US direct marketers recognize the growth potential in international markets, where an uptick in ad spending is expected this year. However, even the most successful international marketers recognize that reaching consumers in other countries isn't without its challenges — such as the need to address local languages and regulations.
I Will Survive! I Will Diversify! By Grace Epperson | January 13, 2009 issue of GZ News Chances are good if you’re reading this article, you already understand the value of globalizing your marketing efforts. The benefits are simple but powerful. Whether it’s finding new customers for your products (those that are your homeruns or those that just need a new home) or experiencing higher response rates and less competition, going global is a sound way to diversify your customer base.
5 Fundamentals for Profitable Email Newsletter Marketing By Grace Epperson | July 23, 2008 issue of GZ News With continually rising print, postage and other direct mail related costs, email is a viable alternative or counterpart for direct marketers looking to acquire new customers, deliver content, fulfill product, and more… Arguably, email makes the biggest impact to your bottom line through the successful execution of a profitable email newsletter, where the focuses are cultivating a relationship with the reader, converting prospects into paid customers, and monetizing the value of the entire readership.
How to Think “Local” When Promoting in European Markets By Simon Burrell | April 15, 2008 issue of GZ News Marketing your product or service competitively in a new overseas market that is unfamiliar and in which you have no experience can be a real challenge and quite daunting. There are many questions that have to be answered before you even begin to venture in to a new marketplace. For example, what language should I use in my communications? What payment method should I offer? My advice has always been to look at how that local market pays its utility bills. It is important to make it as easy as possible for your customers to pay you.
Top 10 Reasons to Add Canada to Your Catalog Mailing List By Brokers Worldwide | February 1, 2008 issue of BWW Worldwide News Marketing your product or service competitively in a new overseas market that is unfamiliar and in which you have no experience can be a real challenge and quite daunting. There are many questions that have to be answered before you even begin to venture in to a new marketplace. For example, what language should I use in my communications? What payment method should I offer? My advice has always been to look at how that local market pays its utility bills. It is important to make it as easy as possible for your customers to pay you.
Expand Your Global Presence Online By Stacy Berver | October 1, 2007 issue of Target Marketing Magazine If you have a Web presence and a universally applicable product, chances are you’re already running an international business. But have you given any thought to maximizing this opportunity with deliberate and targeted marketing efforts? Don’t leave potentially easy money on the table. One of the quickest ways to “globalize” your efforts is through effective online marketing.
The Importance of Accurate Reporting and Detailed Analysis By Stacy Berver | October 1, 2007 issue of GZ News Honestly speaking, the words, “Accurate Reporting and Detailed Analysis”, probably make you want to run in the other direction. But really, if you have three minutes to spare, what I’m about to share with you could save your business one day. At the very least, these strategies will allow you to mail smarter, mail more and ultimately acquire more customers.
Preparing to Plan Your Next Campaign By Stacy Berver | July 18, 2007 issue of GZ News I can’t tell you how many times I sat down, thinking I was ready to plan my next mailing and quickly realized I didn’t have what I needed. Has this ever happened to you? In direct mail, it’s not nearly as simple as collecting the results from your last campaign and creating a “rollout” based on those results. It could be, if your business simply lives from one mailing to the next – but most businesses are far more complex than this.
List Research Strategies By Stacy Berver | April 1, 2007 issue of GZ News Because direct marketing is cyclical we often get caught up in the cycle, like a mouse in an exercise wheel. We keep running, frantically trying to get where we’re going, but there is no end. Like that mouse, your direct marketing program will eventually become tired. That is, if you don't force yourself to think about the big picture and remind yourself of the value of the basics. One key skill that can definitely start to feel old and tired is how you find new lists, so this will article will focus on how to keep your list research strategies fresh and effective..
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