Direct Mail Creative Services

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“It’s a fiercely competitive environment for marketing consultants and although consultancy is only one of many services that DM360 offers, we’re taking to heart many of the lessons we learned in our years as employees of arguably one of the best direct marketers around...”

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Stacy and the entire DM360 team are fantastic to work with. As a broker looking to find ways to help my clients find new opportunities, DM360 has been amazing to partner with. They understand the complexities and opportunities of the global landscape which lets me and my team focus on list research opportunities. It’s a win-win relationship at every level.
» Dave Klein, President & CEO Macromark Inc.

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I just wanted to say thanks for the opportunity to attend your training seminar. Although I’m not directly involved in mail planning, I feel like what I learned has given me a better understanding of the direct response industry as a whole. The information you presented was clear, concise, interactive and fun! What a great experience. Thanks again!"
» Christopher Bulka, Taipan Financial News

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I attended DM360’s marketing training to see if there was anything I could be doing better, and I was surprised to see how much I walked away with. I think the class hit on all levels from beginner to advanced, and gave a big picture overview on how marketing can affect an entire business. I would recommend this course to anyone wanting to know more about direct marketing, as there is always something new to learn."
» Colleen Monahan, Mt. Vernon Publishing
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DM360 completed a competitive analysis of the Men's health market for our upcoming potency product launch. The information they presented was informative, spanned all areas we needed to review and was easily digestible. DM360 has their own market knowledge and equally important they know which of their many resources to tap into to gain a competitive edge.
» John Rao, COO Jenasol Vitamins

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Direct Mail Creative Services

DM360 can help you with something as simple as a review of your existing creative…or something as complex as developing a new campaign from scratch.

Your overall marketing message – including the words you use and the way you present them – is typically the single most important factor that affects the outcome of a campaign. DM360’s experienced team has worked with some of the world’s most successful copywriters – including Bill Bonner, Michael Masterson, Arthur Johnson and many more.

Direct Marketing Creative Services Overview

Evaluate strategic direction of creative
Outline creative brief including goals of campaign, target market, and campaign delivery specs
Identify key creative partners, including copywriters and graphic designers
Coordinate campaign details with all creative partners to ensure continuity, leverage industry experiences, and maximize campaign results
Ensure alignment between strategic direction, campaign implementation, and creative development
Keep vested parties on track, and regularly communicate progress status

Strong Creative is Essential to Your Success

Direct marketing can be expensive – and competition can be fierce. That’s why it’s absolutely critical that your direct response copy is benefit-oriented…stands out from the crowd…and is written with a specific target customer in mind.

Direct Mail Creative That Generates Results

New acquisition creative development
Partner with DM360 to create your next direct marketing promotion from scratch and you’ll be working with some of the most successful marketers, writers and designers on the planet. Our team of experts will bring powerful creative ideas – including strong, benefit-oriented copy and design – to your next campaign.

Back-end creative development
Customer acquisition might be your company’s biggest investment…but your profitability may be most impacted by your customer retention. DM360 specializes in helping develop powerful creative for your existing customers to help…

Generate prompt, frequent re-orders…
Cross-promote other products in your line…
Build customer loyalty and enhance each customer’s overall lifetime value to your business.

Comprehensive creative review
Even if you’re not looking for a partner to develop new creative from scratch…DM360’s team of experts can provide you with a results-boosting – and cost-effective – review and critique of your existing creative…and fast. Take advantage of DM360’s more than 34 years of combined experience to inject some fresh ideas into your existing campaign!

20% “Jump-Start” Test
As a once-successful direct marketing campaign begins to fatigue, an opportunity is created. DM360 offers a “Jump-Start” program which provides a fresh headline, lead or cover for your existing direct marketing campaign – designed to provide a minimum 20% boost to your returns. One of our most recent cover tests – for a nutritional supplement mailer – increased response by 60%.