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“It’s a fiercely competitive environment for marketing consultants and although consultancy is only one of many services that DM360 offers, we’re taking to heart many of the lessons we learned in our years as employees of arguably one of the best direct marketers around...”

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  • Stacy and the entire DM360 team are fantastic to work with.  As a broker looking to find ways to help my clients find new opportunities, DM360 has been amazing to partner with.  They understand the complexities and opportunities of the global landscape which lets me and my team focus on list research opportunities.  It’s a win-win relationship at every level. 
    » Dave Klein, President & CEO Macromark Inc.

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  • I just wanted to say thanks for the opportunity to attend your training seminar. Although I’m not directly involved in mail planning, I feel like what I learned has given me a better understanding of the direct response industry as a whole. The information you presented was clear, concise, interactive and fun! What a great experience. Thanks again!"
    » Christopher Bulka, Taipan Financial News

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  • I attended DM360’s marketing training to see if there was anything I could be doing better, and I was surprised to see how much I walked away with. I think the class hit on all levels from beginner to advanced, and gave a big picture overview on how marketing can affect an entire business. I would recommend this course to anyone wanting to know more about direct marketing, as there is always something new to learn."
    » Colleen Monahan, Mt. Vernon Publishing

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  • DM360 completed a competitive analysis of the Men's health market for our upcoming potency product launch. The information they presented was informative, spanned all areas we needed to review and was easily digestible. DM360 has their own market knowledge and equally important they know which of their many resources to tap into to gain a competitive edge.
    » John Rao, COO Jenasol Vitamins

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Direct Mail List Analysis

Make sure your message gets delivered to the right prospects by taking advantage of DM360’s list analysis services.  Our expertise – across a number of industries – will allow you to send your message with confidence, as you’ll know each list was hand-picked by one of the industry’s foremost mailing list experts.

Direct Marketing List Management Overview

  • Evaluate and determine potential universe of lists
  • Establish clear goals for list testing
  • Rank lists in order of priority
  • Make arrangements with list owners for delivery of names
  • Develop program and policies for maximizing list rental income from your new customers
The well of lists should never run dry

Working with a list expert – such as the professionals at DM360 or one of the experienced brokers we partner with – provides an expert’s view for your campaign.  Having a third party review your marketing results and recommend new ideas for lists to test is critical to your ongoing success.  The universe of lists is enormous…you should never run out of new names to test.

List Analysis Services Offered:

List Selection Services
DM360’s team of experts will review your creative – and the offer you’re planning to mail – and then scour the market of available lists.  From there, a “mailable universe” is built to show the total number of names you could mail over time with your promotion.  And finally, carefully-targeted list recommendations will be provided – in the form of a comprehensive mailplan – to help build a successful campaign with room for consistent growth.

List Testing Consultation
If your current campaign is firing on all cylinders, but you’d like to get an expert’s opinion on additional lists you should be testing…DM360 is perfect for you.  Our list experts will closely examine your existing mailplan…analyze the offers and lists used by your competitors…and provide recommendations for additional test lists to add to your next mailplan.  It’s an affordable way to get an expert’s opinion on your existing campaign!

List Building and Management
As you add new customers via direct marketing, your list of “direct-mail-sold” customers will increase in value as it grows.  DM360 can show you how to maximize the return on your names – including specific rental recommendations and ideas for improving loyalty and retention along the way.

I've continually been impressed with their ability to find new sources of names...

"Having worked with Stacy Berver and Grace Epperson for over ten years, I can (without hesitation) recommend them as the single best source for international direct marketing knowledge. In the list business where new names are critical, I've continually been impressed with their ability to find new sources of names for their clients and to negotiate win/win deals with companies who previously thought list swaps were too competitive. International marketing isn't just about finding new lists, it's about educating your competition – and Stacy and Grace know this firsthand. Together they've created some of the strongest lists I've ever had the pleasure of selling as a list manager!"

–Tina Franks, Vice President, Namebank Intl. LLC

List Analysis Service Types

Just a few of the many types of Direct Marketing List Analysis Services that DM360 provides:

  • List Selection Services
  • Management of test campaigns
  • List selection and testing consultation
  • Coordination of details involving rental lists
  • Promotion of your list to new mailers

 

Put DM360’s team of list experts to work for you today!
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