Case Study #1 – Book Publisher Creates New Revenue Stream of More than $800,000!
In September 2003, a well-known book and newsletter publisher wanted to better leverage the power of their existing direct marketing copy and tap into a new revenue stream.
This company partnered with Berver and Epperson to develop an international direct mail program that incorporated the very same strategies revealed in DM360’s comprehensive training programs.
Within a matter of three months the new program was launched…and it was an unparalleled success.
The launch promotion for their best-selling health book title mailed into Australia and pulled a paid response rate of more than 8%…the highest paid response rate the company had ever seen…and a dramatically higher response than the book had ever pulled previously.
Virtually overnight, the company had launched an incredibly successful international direct mail program which was easily translated into large rollout quantities…and additional product launches. All totaled, more than 20,000 bookbuyers were generated within the first year of the program.
In addition to the higher response, the price of the product was raised by over $10 per book, allowing for gross revenues of over $800,000…a revenue stream that was previously non-existent!
The publisher went on to mail successfully in other English speaking markets such as Canada, the UK, South Africa and New Zealand.
Case Study #2 – Well-Known Supplement Marketer Tries Solo Direct Mail…and Creates Six-Figure Ongoing Revenue Stream!
In September 2008, a well known supplement distributor launched a successful solo direct mail promotion featuring their best-selling product.
This distributor came to DM360 initially because of their wish to become an international company; however, what they found was a tremendous resource for their overall direct marketing program. Previously, this company’s marketing consisted of sending their catalog to an existing list of buyers. DM360 introduced them to solo marketing for one “hero” product and the power of list rental to acquire new customers.
Working with DM360, their launch campaign for the solo product was an overwhelming success in every region where they tested! This company was forward thinking enough to be willing to accept a loss on the initial marketing effort believing that their money would be recouped within the first twelve months.
What they found was that over 25% of their new customers sign up for their auto-ship offer, virtually guaranteeing them an ongoing revenue stream! AND, it only took four months for them to recoup their investment – ONE-THIRD the time that they had planned!
These guys have figured out the power of the auto-ship…earning an average of $27 per quarter for every new name they acquire…and in Australia alone they’re earning $40 per quarter, per name!
As of today, autoship alone (this doesn’t include any other retention or cross-sell marketing efforts) is earning this mailer just shy of half a million dollars per year…and that’s pure profit!
Case Study #3 – Well-Known Supplement Marketer Sees Overwhelming Success with Canadian Product Launch!
In June 2008, a well-known supplement distributer launched a Canadian program for its prostate formula with DM360 acting as an extension of its marketing team.
The launch campaign was such an overwhelming success that the company quickly instructed DM360 to re-mail the entire campaign – every list back to the exact same creative. This was a first for DM360!
The first 50,000 pieces mailed pulled twice the response rate typical with their U.S. direct mail supplement marketing campaigns. (The mailer also expanded their relationship with DM360 Inc. to manage all of their North American direct mail.)
The mailer is currently mailing more pieces into Canada than they are in the US, based upon the stronger response. This has helped them to increase their customer acquisition by 55%.
For a company that focuses heavily on telemarketing after the initial sale, this increased volume is incredibly powerful. They typically recoup their initial investment within 30 days because of their outbound activity, generating over $1.5 million in sales for a recent quarter from 6,500 orders!
Case Study #4 – Information Publisher Conquers the Internet!
In July 2008, one of the world’s leading information publishers was looking to incorporate Internet marketing mastery into the company’s already successful direct mail-driven business in a very tangible way.
The company partnered with DM360 to tap into their knowledge of how the direct response model translates into Internet success.
Within two months, DM360 had helped the company successfully launch an email newsletter – including content development and branding.
Using Pay-Per-Click advertising, DM360 added 30,000+ new email newsletter subscribers in less than 18 months.
Over a two-year period, DM360 tapped into its network of contacts to broker more than 20 revenue sharing deals, allowing the client to source products to sell in his email newsletter and promote those products to other lists.
One deal was so successful that it led directly to a direct mail campaign that generated over $500,000 in revenue.
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Now that you’ve seen the success others have enjoyed by partnering with DM360 – will your story be next?
To take the first step toward making that success a reality for you,
simply click here – or call 410-309-9090 right now! |
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