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“It’s a fiercely competitive environment for marketing consultants and although consultancy is only one of many services that DM360 offers, we’re taking to heart many of the lessons we learned in our years as employees of arguably one of the best direct marketers around...”

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  • Stacy and the entire DM360 team are fantastic to work with.  As a broker looking to find ways to help my clients find new opportunities, DM360 has been amazing to partner with.  They understand the complexities and opportunities of the global landscape which lets me and my team focus on list research opportunities.  It’s a win-win relationship at every level. 
    » Dave Klein, President & CEO Macromark Inc.

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  • I just wanted to say thanks for the opportunity to attend your training seminar. Although I’m not directly involved in mail planning, I feel like what I learned has given me a better understanding of the direct response industry as a whole. The information you presented was clear, concise, interactive and fun! What a great experience. Thanks again!"
    » Christopher Bulka, Taipan Financial News

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  • I attended DM360’s marketing training to see if there was anything I could be doing better, and I was surprised to see how much I walked away with. I think the class hit on all levels from beginner to advanced, and gave a big picture overview on how marketing can affect an entire business. I would recommend this course to anyone wanting to know more about direct marketing, as there is always something new to learn."
    » Colleen Monahan, Mt. Vernon Publishing

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  • DM360 completed a competitive analysis of the Men's health market for our upcoming potency product launch. The information they presented was informative, spanned all areas we needed to review and was easily digestible. DM360 has their own market knowledge and equally important they know which of their many resources to tap into to gain a competitive edge.
    » John Rao, COO Jenasol Vitamins

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Jump Start Training Agenda
  1. Welcome and Overview

  2. The Case for Online Marketing
     
    1. GROUP BRAINSTORM: Why add online marketing to your overall strategy?
    2. Review What Online Marketing Can Do for Your Business
    3. Debunking the Myths of Online Marketing
  3. A Look at Classic Direct Marketing
     
    1. Push Versus Pull Marketing
    2. GROUP BRAINSTORM: How does direct mail fit in?
    3. The Case for Direct Mail
    4. Direct Marketing Principles Still Apply
  4. Roundtable Discussions: PROMOTING YOUR BUSINESS ONLINE

  5. Customer Monetization Strategies
     
    1. Traditional Publishing Model
    2. 100% Online Publishing Model
    3. Lead Generation Model
    4. Offline and Online Multi-Channel Model
  6. Online Marketing Basics
     
    1. Online Marketing Lingo BINGO
    2. Review of Key Online Marketing Terms
  7. The Online Marketing Cycle
     
    1. Defining and Setting Goals
    2. The Importance of Product and Market Research
    3. How to Find Quality Online Sources
    4. What Should Your Media Plan Include – Review a Sample Plan
    5. How to ‘Run the Numbers’ on an Online Marketing Campaign
    6. How to Strike the Best Deals – Negotiating Strategies
    7. Copy and Creative
  8. Top Online Marketing Tactics
     
    1. How It Works, Pros and Cons, Real World Successes and Pitfalls
    2. When to Use Which Tactic
    3. Why Search Marketing?
    4. Pay-Per-Click (PPC)
    5. Search Engine Optimization (SEO)
    6. Display (Web site) Advertising
    7. E-mail Marketing
    8. Affiliate Marketing
    9. Content Syndication
  9. Additional Online Marketing Tactics
     
    1. Editorial Mentions
    2. Web Press Releases
    3. Viral Marketing
    4. Interactive Advertising
    5. Blog Marketing
    6. Name Accumulators, Co-Registration Deals
    7. E-mail Append
  10. E-mail Marketing
     
    1. Healthy List
    2. Value-Adding Editorial
    3. Dollar Per Name Focused Advertising
    4. Disciplined Testing
    5. Welcome Series
    6. Best Practices
  11. Analyzing Your Results for Successful Rollout
     
    1. The Importance of Lifetime Value
    2. Direct Marketing Key Reporting Metrics
    3. Sample Subscription Campaign Report
    4. Sample Product Campaign Report
    5. Online Marketing Key Reporting Metrics
  12. Practical Experience and Debrief

 

Disclaimer:  Every business has a unique marketing program – not only because of their business type – i.e. B2C, B2B, Catalog, etc., but also because there are not industry standards for terminology or calculations. DM360 Inc.’s core experience is in B2C publishing – among publishers there are variances and outside of publishing there are differences. That said, the majority of direct marketing terms and ideas are similar around the industry. The rest is up to interpretation, personality and industry.
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