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“It’s a fiercely competitive environment for marketing consultants and although consultancy is only one of many services that DM360 offers, we’re taking to heart many of the lessons we learned in our years as employees of arguably one of the best direct marketers around...”

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  • Stacy and the entire DM360 team are fantastic to work with.  As a broker looking to find ways to help my clients find new opportunities, DM360 has been amazing to partner with.  They understand the complexities and opportunities of the global landscape which lets me and my team focus on list research opportunities.  It’s a win-win relationship at every level. 
    » Dave Klein, President & CEO Macromark Inc.

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  • I just wanted to say thanks for the opportunity to attend your training seminar. Although I’m not directly involved in mail planning, I feel like what I learned has given me a better understanding of the direct response industry as a whole. The information you presented was clear, concise, interactive and fun! What a great experience. Thanks again!"
    » Christopher Bulka, Taipan Financial News

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  • I attended DM360’s marketing training to see if there was anything I could be doing better, and I was surprised to see how much I walked away with. I think the class hit on all levels from beginner to advanced, and gave a big picture overview on how marketing can affect an entire business. I would recommend this course to anyone wanting to know more about direct marketing, as there is always something new to learn."
    » Colleen Monahan, Mt. Vernon Publishing

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  • DM360 completed a competitive analysis of the Men's health market for our upcoming potency product launch. The information they presented was informative, spanned all areas we needed to review and was easily digestible. DM360 has their own market knowledge and equally important they know which of their many resources to tap into to gain a competitive edge.
    » John Rao, COO Jenasol Vitamins

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Direct Marketing Competitive Analysis

Before launching a new product – or as a way of invigorating sales for an existing one – one of the most important steps you can take to ensure success is to perform a comprehensive competitive analysis.

DM360 specializes in this type of analysis and can help you find the winning combination of “hot” product and compelling creative to help make your campaign an overwhelming success.

DM360 can analyze the marketplace to suggest the types of products most likely to help you achieve success.  Or you can use DM360’s help to analyze the strengths and weaknesses – in relation to the rest of the market – of a product you’re already planning to bring to market. 

DM360’s marketing team, in essence, gives you “instant expertise” by tapping into their vast industry resources to review:

  • The existing creative being used by competitive companies around the marketplace.  What’s working in the industry right now?  The answer to this question is often the single most important source of ideas when it comes to building your own, unique approach to selling a hot product.
  • The pharmaceutical advertisements being shown on TV, in magazines and on the Internet.  Where is the big money being spent?  This is where you should be…and DM360’s analysis will also show you how to not only take advantage of “Big Pharma’s” huge ad spend, but also how to position yourself in a more attractive light.
  • The types of lists that are working for your competitors.  List usage is a tremendous tool for new mailers in the marketplace. Getting your message to the right person is critical.
  • The offers, pricing and free gifts being given away by your competitors.  DM360’s analysis can show you exactly what your prospective new customers are used to paying for similar products --- as well as what gifts and incentives are most effectively used to help “seal the deal.”

DM360 completed a competitive analysis of the Men's health market for our upcoming potency product launch. The information they presented was informative, spanned all areas we needed to review and was easily digestible. DM360 has their own market knowledge and equally important they know which of their many resources to tap into to gain a competitive edge."

 —John Rao, COO Jenasol Vitamins
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