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“It’s a fiercely competitive environment for marketing consultants and although consultancy is only one of many services that DM360 offers, we’re taking to heart many of the lessons we learned in our years as employees of arguably one of the best direct marketers around...”
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Stacy and the entire DM360 team are fantastic to work with. As a broker looking to find ways to help my clients find new opportunities, DM360 has been amazing to partner with. They understand the complexities and opportunities of the global landscape which lets me and my team focus on list research opportunities. It’s a win-win relationship at every level.
» Dave Klein, President & CEO Macromark Inc.
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I just wanted to say thanks for the opportunity to attend your training seminar. Although I’m not directly involved in mail planning, I feel like what I learned has given me a better understanding of the direct response industry as a whole. The information you presented was clear, concise, interactive and fun! What a great experience. Thanks again!"
» Christopher Bulka, Taipan Financial News
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I attended DM360’s marketing training to see if there was anything I could be doing better, and I was surprised to see how much I walked away with. I think the class hit on all levels from beginner to advanced, and gave a big picture overview on how marketing can affect an entire business. I would recommend this course to anyone wanting to know more about direct marketing, as there is always something new to learn."
» Colleen Monahan, Mt. Vernon Publishing » Read more -
DM360 completed a competitive analysis of the Men's health market for our upcoming potency product launch. The information they presented was informative, spanned all areas we needed to review and was easily digestible. DM360 has their own market knowledge and equally important they know which of their many resources to tap into to gain a competitive edge.
» John Rao, COO Jenasol Vitamins
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Direct Marketing Results Analysis
 Beyond just judging the success of a direct marketing campaign, careful analysis of your responses can actually make or break your next mailing. DM360's marketing professionals will help you determine - in just a matter of days after a mailing - how much revenue is to be expected from your new customers.
More importantly, DM360 will show you how to use the information from your campaign to begin building your next plan. DM360's expertise in evaluating results quickly - and accurately - will give you the ability to mail more frequently than your competitors.and more accurately.
Results Analysis Services Overview
- Establish goals for each mailing and for each creative test
- Clear interpretation of results and analysis of response/conversion rates
- Project anticipated revenue - based on proven formulas - just days after results begin to come in
- Quickly incorporate your results into a strategic plan for your next mailing
- Fast turnaround of results allows for shortened mail cycle - meaning more revenue opportunities per year
How to Measure Success
Each campaign may come with its own unique set of goals and thresholds for success.
For example…
- Some companies measure their campaign’s success solely by judging the profits they derive from that mailing. This is usually either a cautious approach or, in some cases, a stop-gap measure because it ignores the long-term customer value built with additional purchases.
- Other companies insist that their direct marketing campaigns operate at “break-even” – so there’s a built-in expectation that all costs associated with the mailing, including fulfillment, will be made back from the initial purchase. When executed properly, this approach allows for a no-cost approach to building a valuable list of paying customers.
- The most forward-thinking companies, however, are willing to absorb a loss from their new acquisition campaigns in order to gather the greatest number of buyers. These companies establish a target of dollars-per-customer they’re willing to “lose” in order to begin investing in a relationship…and the mailplan for the next campaign is built to maximize growth at that cost.
Tools Used by DM360 to Help Interpret Your Results
- Return on Investment (ROI) – Simply put, this is the expression of your total sales divided by your total cost as a percentage.
- Cost Per Acquisition (CPA) – This is the net revenue produced by your campaign divided by the number of purchasers.
- Average Sale – The average dollar amount spent by each customer. DM360 will show you proven strategies for increasing your average revenue per customer with your very first campaign!
- Lifetime Customer Value – By building a schedule of follow-up mailings with your new customers – designed to sell additional products and generate repeat business – and estimating the list rental value of each customer, DM360 can help you build a list-by-list model to project the average value of each new customer you acquire from each source. This can become an invaluable tool for maximizing your new acquisition marketing dollar.
Contact DM360 today to help plan your next marketing success!
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