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“It’s a fiercely competitive environment for marketing consultants and although consultancy is only one of many services that DM360 offers, we’re taking to heart many of the lessons we learned in our years as employees of arguably one of the best direct marketers around...”

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  • Stacy and the entire DM360 team are fantastic to work with.  As a broker looking to find ways to help my clients find new opportunities, DM360 has been amazing to partner with.  They understand the complexities and opportunities of the global landscape which lets me and my team focus on list research opportunities.  It’s a win-win relationship at every level. 
    » Dave Klein, President & CEO Macromark Inc.

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  • I just wanted to say thanks for the opportunity to attend your training seminar. Although I’m not directly involved in mail planning, I feel like what I learned has given me a better understanding of the direct response industry as a whole. The information you presented was clear, concise, interactive and fun! What a great experience. Thanks again!"
    » Christopher Bulka, Taipan Financial News

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  • I attended DM360’s marketing training to see if there was anything I could be doing better, and I was surprised to see how much I walked away with. I think the class hit on all levels from beginner to advanced, and gave a big picture overview on how marketing can affect an entire business. I would recommend this course to anyone wanting to know more about direct marketing, as there is always something new to learn."
    » Colleen Monahan, Mt. Vernon Publishing

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  • DM360 completed a competitive analysis of the Men's health market for our upcoming potency product launch. The information they presented was informative, spanned all areas we needed to review and was easily digestible. DM360 has their own market knowledge and equally important they know which of their many resources to tap into to gain a competitive edge.
    » John Rao, COO Jenasol Vitamins

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Direct Marketing Retention Programs

DM360’s 44 combined years of marketing experience means that they understand one important fact about your business:  Your success will be built on the foundation of an ongoing relationship with your customer.

While the initial focus is always on prospecting to acquire new customers, very quickly that focus – for  any successful direct marketing program – must shift to maximizing the value of each customer.


DM360’s Experienced Team Can Help You Build Successful Retention Programs Including:

  • Creation of a customized re-order series to prompt timely, regular re-orders of the initially purchased product or service.
  • Carefully-constructed cross-promotion series that feature other products and services in your business
  • Special offers and reward programs designed to build customer loyalty through discounts and/or gifts…thereby increasing the overall lifetime value of each customer to your business.

When you partner with the marketing experts at DM360 to build your retention program, you not only gain a complete understanding of the above tactics, but you’ll also take advantage of a completely integrated model utilizing mail, email, phone and many other up and coming channels to engage and re-engage your customers.

Many companies – including some of the most successful marketers in the world – prospect at a loss because they’re fully aware of the value that a successful, long-term relationship with a customer will bring to their business. Between re-orders/renewals, cross-sales of other products and auto-ship revenues, many direct marketers find themselves profitable within a few months of their initial sale. 

Would you spend $10 to make $60 over the next six months?  Imagine that times 250 customers – $1,250… times 2,500 customers – that equals $125,000!

DM360 understands how to harness the power of lifetime value.  Their expert marketing team has done this for numerous clients – and they’ll help you guide your program in the right direction from the start.

Retention Program Creative Samples:
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