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“It’s a fiercely competitive environment for marketing consultants and although consultancy is only one of many services that DM360 offers, we’re taking to heart many of the lessons we learned in our years as employees of arguably one of the best direct marketers around...”
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Stacy and the entire DM360 team are fantastic to work with. As a broker looking to find ways to help my clients find new opportunities, DM360 has been amazing to partner with. They understand the complexities and opportunities of the global landscape which lets me and my team focus on list research opportunities. It’s a win-win relationship at every level.
» Dave Klein, President & CEO Macromark Inc.
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I just wanted to say thanks for the opportunity to attend your training seminar. Although I’m not directly involved in mail planning, I feel like what I learned has given me a better understanding of the direct response industry as a whole. The information you presented was clear, concise, interactive and fun! What a great experience. Thanks again!"
» Christopher Bulka, Taipan Financial News
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I attended DM360’s marketing training to see if there was anything I could be doing better, and I was surprised to see how much I walked away with. I think the class hit on all levels from beginner to advanced, and gave a big picture overview on how marketing can affect an entire business. I would recommend this course to anyone wanting to know more about direct marketing, as there is always something new to learn."
» Colleen Monahan, Mt. Vernon Publishing » Read more -
DM360 completed a competitive analysis of the Men's health market for our upcoming potency product launch. The information they presented was informative, spanned all areas we needed to review and was easily digestible. DM360 has their own market knowledge and equally important they know which of their many resources to tap into to gain a competitive edge.
» John Rao, COO Jenasol Vitamins
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Newsletter & Book Marketing
 The information market industry is enormous…and it’s still growing. This market is projected to top more than $448 billion in annual sales in 2010 – with newsletters and books making up a big percentage of the industry.
The team at DM360 spent over 25 years managing direct marketing programs for various newsletter and book products at financial, health and lifestyle publisher, Agora Inc.
DM360 Inc.’s Newsletter & Book Marketing Success
- DM360 Inc. launched over 40 newsletter titles internationally over the span of 15 years, increasing subscribers bases by 15-20% and revenues by 15-25%.
- The experts at DM360 have been responsible for hundreds of successful direct marketing campaigns selling either newsletters or books over the past 18 years – and that number is growing every day!
- DM360 sold over 50,000 alternative health books to international markets over the span of three years.
Now you can put DM360’s more than 25 years of combined information marketing experience to work for you – and begin growing your new or existing information marketing business right away!
DM360 Inc.’s Newsletter & Book Marketing Services Offered
- Comprehensive direct mail campaign planning
- Full creative services – Everything from brainstorming…to creative development…to graphic design
- Exhaustive analysis of the marketplace and your competitors’ messages
- List selection consultation and management so you can be sure your message is being delivered to the right audience
- Full-service coordination of direct mail campaigns…we’ll handle all the details from start to finish!
- Comprehensive analysis of results and specific, actionable recommendations on what to do next
- Design, build and coordinate successful loyalty and retention programs to help maximize the return on your marketing investment
Seven Keys to a Successful Supplement Marketing Campaign
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Your copy must make your product stand out from the competition
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Understanding your target market – and their buying habits – is critical to your campaign’s success
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The research behind your product must be convincing…and it must be clear
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Keeping an eye on your competition isn’t just a good idea…knowing what’s working for your competitors is essential!
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Monitoring the ever-changing regulatory landscape is a must
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Your customer service and fulfillment must be impeccable
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The relationship you build with a customer – and your ability to earn repeat business – will be the most important factor in your long-term success.
In the early 1990s, Agora began its international expansion via English-language, direct marketing efforts coordinated from our Baltimore offices. The program was quickly a huge success, giving us the confidence to pursue local partnerships in various countries, allowing for local language expansion – and to continue our successful English-language program around the world. Historically our international revenues have exceeded 15% of our overall revenues."
"As Stacy Berver and Grace Epperson have begun DM360º Inc., they've continued to be invaluable resources to Agora's affiliates. Stacy and Grace have an unparalleled understanding of international direct marketing and distribution and are highly regarded within Agora and the DM industry for that reason. We welcome the competition from their expansion efforts on behalf of other direct marketers."
- Myles Norin,
CEO, Agora Inc.
Newsletter & Book Marketing Samples:
 
  
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